Privacy Policy 

Lexus of Tacoma is committed to respecting the privacy rights of our customers and all visitors to our web site. We take  this matter very seriously, and have instituted many policies and procedures to ensure that your privacy rights are  safeguarded. The following outlines Lexus of Tacoma privacy policies and details the measures we have taken to protect  your privacy, while providing you with a unique and rewarding online shopping experience. This policy was implemented as of November 01,2016 and applies to information collected on this website and those of  our affiliates and covers the following areas: 

What personally identifiable information is collected by Lexus of Tacoma or by any third party through our  website; 

How Lexus of Tacoma uses this information; 

With whom Lexus of Tacoma may share this information; 

What choices are available to you as a user of our website with respect to collection, use and distribution of the  information; and 

What types of security procedures are in place to protect the loss, misuse or alteration of information under our  control. 

This Privacy Policy applies only to our website and information collected for us or by us through our website and through  various features and online offerings on our website. It does not apply to any third-party site or service linked to our  website or recommended or referred by our website or by our staff. Further, it does not apply to any other type of  online site or online service operated by Lexus of Tacoma or its affiliates, or to any of our offline activities. 

Information Collection and Use 

Lexus of Tacoma collects two different types of information through our website: anonymous information and  personally identifiable information. 

Anonymous Information. First, we collect anonymous, aggregate information (such as a domain name or IP address)  from all visitors to our website. You may search our website for car models, prices and other information provided  through our website without ever submitting your name, email address or any other personally identifiable  information. The anonymous information that we do collect from your visit is never linked to any of your personally  identifiable information until you voluntarily submit that personal information. Otherwise, the anonymous information  is only used in the aggregate to generate statistical reports about the use of our website. We may provide this  anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our use  of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any  personally identifiable information, nor does it otherwise identify any particular visitor or customer. Our ability to use  this information is not restricted in any way. 

We also use "cookies" and web beacons to collect certain usage information from all customers and visitors to our Sites.  A cookie, or web beacon, is a string of data our system sends to your computer and then uses to identify your computer when you return to our website. Normally, you can set your web browser to notify you when websites use cookies and  your web browser can allow you to accept or reject the cookie but most browsers are set to accept cookies unless you  change the settings. When you receive the cookie, then it will be added to your computer in a file for storing cookies  and used when you return to our Sites. Accepting cookies in no way gives us access to your computer or any personal  information about you. Cookies are harmless, occupying just a few bytes on your hard drive. Cookies give us usage data,  like how often you visit, where you go on the website, and what you do while on the website. However, until you  submit personally identifiable information to us, cookies do not identify you personally. 

Personally Identifiable Information. Second, we require the submission of certain personally identifiable information  when you use some services available on our website. For example, your use of your user name and password allows us  to identify you as our customer who is seeking information in connection with our services. Our website uses a variety  of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a  visitor's contact information (like his or her email address or phone number) and in some cases, demographic  information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit  application, we collect unique identifiers (like a social security number), and/or financial information (like age or income 

level and bank account or credit card numbers). We use this information to get in touch with our prospective customers  about their requests, and to send them additional information about our products and services. 

We also use your IP address and cookies to help identify you after you have created an order or otherwise have  provided personally identifiable information to us. Note that once you submit personally identifiable information, some  of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The  only time that we receive such personally identifiable information is when you volunteer it by submitting it to us. 

We use cookies with personally identifiable information so that our website can remember you, enhance your online  visit with us, and provide you with the information you're most likely to need. For instance, when you return to our  website, cookies identify you and prompt the website to provide your username (not your password), so you can sign in  more quickly. Cookies also allow our website to remind you of your past vehicle search interests and website activity and  to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use  information gained through cookies to track your website activity and to deliver you content specific information 

The financial information we collect is used to check the qualifications of our prospective customers and bill for products  and services ordered. If you apply for financing through our online system, we may collect personal information such as  your name, address, driver's license number and state, social security number and other credit information. This  information goes into a secure database and is used to provide the service you requested and as disclosed below. The  collection, use and storage of your financial information for credit checks, for arranging credit and loans or for  purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at  the time of any such collection, use or storage of your financial information as required by law. Our online surveys may ask visitors for contact information (like an email address or phone number) which they may  voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in  order to participate. We use contact information from our surveys and contests to send information about products and  services to these participating visitors.  

Our Use Restrictions on Your Personally Identifiable Information 

Lexus of Tacoma does not sell, rent, or share personally identifiable information to or with any third party not affiliated  with or owned by Lexus of Tacoma except service providers who may assist us in such areas as our promotions, credit  checks, data storage and order processing (See Agents and Vendors below). Lexus of Tacoma will never give or sell your  personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited  commercial offers (such as spam). 

We may, however, use your personal information to send you commercial offers from Lexus of Tacoma or its affiliated  companies. You may opt out of these marketing campaigns by sending an email to We may also need to contact you for purposes other than marketing, for example to provide notice about the status of  

the specific services you have requested. We also use this information to the extent necessary to enforce our website  terms of use and to prevent imminent harm to persons or property. You may not opt-out of these kinds of  communications. Consistent with our change policy (see Your Consent and Notification of Changes below), we will  post any updates or notices about material changes in our policies on collection and use of your personally identifiable  information to this Privacy Policy page, and other places we deem appropriate for notifying our visitors and customers  of the changes.  

Our Use of Anonymous, Aggregate Information 

We store information that we collect through log files to create a generic profile of our visitors. Log files record internet  protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform  type, date/time stamp, and number of clicks to analyze trends, administer the website, diagnose any problems, track a  visitor's movement in the aggregate, and gather broad demographic information for aggregate use. Anonymous  information from all visitors is collected but not linked to personally identifiable information. A profile is stored  information detailing how aggregate visitors use the website. It is used solely for internal purposes, to help us improve  the experience of our visitors and customers. We do not share profiles with any third parties. For certain visitors who 

have submitted personally identifiable information, some otherwise anonymous information is connected to your  website activity and personal account. 

Third Party Information About You 

This website supplements the information that you provide with information that we obtain about you from third  parties, such as credit bureaus and other sources. We will ask any provider of such information to confirm that the  information has been gathered and maintained in accordance with all state and federal laws. Any such information will  be maintained by us in accordance with the standards set forth in this Privacy Policy along with other personal  information you've provided. 

Our Agents and Vendors 

Lexus of Tacoma may use other companies and individuals to perform certain functions on our behalf. Examples include  marketing, demographic statistics, credit checking, data and network hosting, service reminders, verification of sales,  order processing and fulfillment, administering contact information and e-mail services and running special promotions.  Such parties only have access to the personal information needed to perform these functions and may not use or store  the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf  to refrain from using any information provided by Lexus of Tacoma to send you unsolicited e-mail messages from third  parties or similar communications and from sharing your information with unrelated parties. 

Disclosure of Personal Information as Required by Law or Otherwise 

We will disclose personal information when required by law, or if we have a good-faith belief that such action is  necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and  defend our rights, or (c) protect the rights, property, and other interests of our users or others. 

Changes to Lexus of Tacoma's Business 

In the event Lexus of Tacoma goes through a business transition, such as a merger, acquisition by another company, or  sale of all or a portion of its assets, our customers' personal information may be part of the assets transferred. 


This website contains links to other sites. Lexus of Tacoma is not responsible for the privacy practices or content of  these other sites. We encourage you to be aware when you leave our website and to read the privacy statements of  each web site that collects personally identifiable information from you. Our Privacy Policy applies solely to information  collected by our website. 


Lexus of Tacoma takes commercially reasonable precautions to protect your personally identifiable information. For  example, we encrypt communications through our website with commercial strength encryption generally used by our  industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we  cannot guarantee the absolute security of your information. We maintain notification procedures as part of our  information security policy, to be used in the event of a data security breach. If we are required to provide notice to you  of a data security breach, the notice will be provided in electronic form. 

While we use encryption to protect sensitive information online, we also make an effort to protect your information off line. All of our customers' information, not just the sensitive information mentioned above, is restricted in our  offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer  service representative) are granted access to personally identifiable information. All employees are kept up-to-date on  our security safeguard and privacy practices. Finally, the servers that store your personally identifiable information are  housed in a secure environment. 

When registering for access to a secure area of the website, we may ask you to select a user name and password or use  other login information. We will never ask you for a password or login information in an unsolicited phone call or in an  unsolicited email. Also, remember to sign out of the registered website and close your browser window when you have  finished your visit. This is to ensure that others cannot access your personally identifiable information and  correspondence when accessing your computer.

If you have any questions about the security at our website, you can send a message to the webmaster  at  

Correcting, Updating, and Deactivating Personal Information 

If your personally identifiable information changes, you may contact us at the address below to correct, update or  deactivate our record of your personally identifiable information.  

Your Consent and Notification of Changes 

By using any of our website or submitting information to us online, you agree that we may collect and use this  information as stated in this Privacy Policy at the time we collect the information. If we decide to change our Privacy  Policy in any material way, for a reasonable time we will post a notice to this Privacy Policy page, on the websites  homepage and on any other pages or locations we deem important to alert you about the change in our privacy and  information collection practices. In addition, if we make any material changes in our privacy practices that affect your  personally identifiable information already stored in our database, we apply those changes to the personally identifiable  information in our possession as permitted by applicable law.  

Opting Out 

You may unsubscribe or opt out of all future communications from us that do not relate to the products and services  you have ordered by removing your contact and personally identifiable information from our marketing and  communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email  marketing communication you receive from a third party vendor, (3) by sending an email to 

Further Information about Our Privacy Policy and Practices 

This Privacy Policy applies to all visitors and customers of our websites, including those consumers and/or customers  who apply for and/or receive financing for personal, family or household purposes. If you become an inactive customer,  or if we close or suspend your account, we will continue to adhere to the Privacy Policy in place when we collected your  personally identifiable information so long as we retain it in our databases. We may delete any or all of your  information at any time without notice to you for any reason or no reason unless otherwise required by law to retain  it. You may have other privacy protections under state laws and we will comply with any applicable state laws when we  disclose information about you. This Privacy Policy replaces our previous policy on this topic and any statements or  disclosures to you about our information practices. 

Contact Information 

Lexus of Tacoma 

Customer Relations Manager 

1708 40TH AVE CT E 

Fife, WA 98424 


This statement is effective as of May 14, 2014.


This website is brought to you by Lexus of Tacoma at Fife (collectively, "we," "us," or "our"). We respect the privacy of our users and those who visit our websites, mobile and other online applications and products and services (collectively referred to as "our website"). By using our website you consent to the use of your information and information about you in accordance with this Privacy Statement.

This Privacy Statement applies to information collected through our website and does not describe the collection, use and disclosure practices of any of our corporate affiliates or third parties. For information on the collection, use and disclosure practices of any company with whom you are doing business, whether or not affiliated with our website, please review their privacy policies.

This site is operated by our service provider, Dealer Dot Com, Inc. (""). As the operator of our website, may have access to information (including personal information) that you submit when you use our websites, as described in this Privacy Statement. Please visit for more information about's privacy practices.

Services offered by our website are not directed to individuals under the age of eighteen (18). If you are under eighteen (18), you should not provide any personal information to us.

This Privacy Statement covers:

Lexus of Tacoma at Fife and Lexus, a division of Toyota Motor Sales, USA Inc., are nonaffiliated third parties. Lexus of Tacoma at Fife privacy statement applies only to the Dealership website and not Lexus Corporate website.

Information We Collect

Information is gathered from our website by us, our service providers, advertisers, sponsors and partners.


Information You Provide

Lexus of Tacoma at Fife website forms will be used and tracked by Lexus Corporate. Must also clearly disclose that personally identifiable information will be shared with Lexus Corporate and may be used by Lexus for their own marketing purposes.


We may collect information that you choose to provide on our website in a variety of ways, such as when you:

  1. register for one of our products or services. This information may include your name, address, telephone number, email address, Social Security Number, and credit information;
  2. make information available to us via social networking logins, such as Facebook or Twitter;
  3. express an interest in buying, selling or trading in a car (such as completing an online quote or lead form);
  4. participate in chats, web forums or other interactive sessions;
  5. apply for credit on our website;
  6. subscribe to newsletters or provide feedback; and
  7. participate in surveys, sweepstakes or other promotions.

Automated Information


Information regarding your use of our website may be collected and/or aggregated through the use of automated means. This automatically collected information may include information such as:

  1. your IP address, the type of browser and operating system used;
  3. date and time you access our website and pages you visit, and if you linked from or to another website, the address of that website;
  5. email you open and links you click on within those emails; and
  7. your ISP or mobile carrier, and the type of handheld or mobile device that you used.

Data Technologies

Various technologies are used to automatically collect information, such as cookies, local shared objects, and web beacons (generally referred to as "Data Technologies"). "Cookies" are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. "Local shared objects," sometimes known as Flash cookies, may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies. Anonymous advertising identifiers are increasingly being used on mobile devices and otherwise in a manner similar to cookies. When we refer to Data Technologies, we are including all current and similar future technologies.

One or more Data Technologies may be used on our website and other websites and mobile applications (that may not be our website) by us, by another party on our behalf, or by third parties in accordance with their privacy policies. Data Technologies may be used by us and others, on our behalf and on their own behalf, to transmit information to you or about you and connect information about you from different sources, websites, devices, and mobile applications.

We may use a uniquely generated trackable toll-free telephone number on our website or in advertisements. This uniquely generated toll-free telephone number may be used to contact us. If you call us using one of these toll-free numbers, we (or a service provider acting on our behalf) may collect non-personally identifiable information about the call (e.g. date, time, duration), as well as personally identifiable information (e.g. your name, the number from which your call originated).


We may target and track the videos you view on our website. You consent to our tracking of your video viewing through the Site or third party social media for up to two years or as permitted by applicable law.


Location Information


We may collect physical location information that is sufficiently precise to allow us to locate a specific person or device ("Location Information"). We only collect Location Information with your permission (e.g., such as when you agree to provide it to us after initial access to or downloading our website). We may use Location Information and provide it to third parties to provide you with content and services that are relevant to a particular location, such as advertising, search results, dealers in the area, and directions.


Publicly Posted Information


Information that you make available to us and others via social media networks, forums, blogs, list serves, chat rooms or similar functionality is public information that we or others may share or use in accordance with the law.


Combined Information and Information from Other Sources


We may combine information that you provide to us with information we receive from our affiliates and other sources, as well as with other information that is automatically collected. The combined information may include information about your use of our website, your use of other websites, devices and mobile applications and information from our affiliates and other sources.


How We May Use the Information We Collect


We may use information we collect for the following purposes:

  1. for everyday business purposes, such as establishing and managing your user account, providing products and services you request, and providing customer support;
  3. to provide values and/or offers for cars that you would like to trade in;
  5. to offer our other products or services and/or the products or services of others to you;
  7. to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes and other offers or promotions;
  9. to enable you to interact with our website and our users, dealers, and others through various means, such as through our message boards, blogs and social media;
  11. to evaluate and improve our business, including developing new products and services and analyzing the effectiveness of products, services, applications and websites;
  13. to diagnose and address technical and service problems;
  15. to perform data analyses, including market and consumer research, trend analysis, demographic analysis and financial analysis;
  17. to deliver content (including advertising) correlating to your interests and browsing and usage history, both within our website and on other websites and applications;
  19. to comply with applicable legal requirements and our policies; and
  21. to contact you via telephone, text or chat. We will obtain your consent to contact you when and in the manner required by law.

Applications, Widgets and Social Media

We may include applications or widgets from social media providers that allow interaction or content sharing by their users. These widgets, such as a Facebook "Share" or "Like" button, are visible to you on the web page you visit. Integration between our website and social media networks such as Facebook, Twitter and others may allow social media networks in which you participate to collect information about you, even when you do not explicitly activate the network's application or widget. Please visit the applicable social media network's privacy policy to better understand their data collection practices and choices they make available to you. The privacy policy of the social media network controls the collection, use and disclosure of all personal information transmitted to that network.


Advertising Networks


Advertising that is customized based on predictions generated over time from your visits across different websites, devices and mobile applications is sometimes called "online behavioral" or "interest-based" advertising. We may partner with advertising networks, which are companies that deliver targeted advertisements to consumers and generate statistics and metrics related to the delivery of interest-based advertisements. They may utilize information collected through a variety of Data Technologies to provide customization, auditing, research and reporting for us, our affiliates and other advertisers. This data collection takes place both on our website and on third-party's websites and mobile applications. This process allows our website and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Our advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.

We do not provide information that is directly associated with a specific person (such as name and address) to an advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.

Some companies disclose when they are using interest-based advertising programs on our website to deliver third-party ads or collecting information about your visit for these purposes and give you the ability to opt-out of this use of your information. You may see an icon in or around third-party advertisements on our website that use interest-based advertising programs and on pages where data is collected and used for online interest-based advertising. Clicking on this icon will provide additional information about the companies and data practices that were used to deliver the ad. You can opt out of delivery of targeted advertising to you by multiple companies by visiting, and Please note that even if you opt out, you will continue to receive advertisements, but they will not be tailored to your specific interests.


Information We Share


We do not sell or otherwise share information about you that we collect or receive, except as described below:

  1. Affiliates and Manufacturers. Information collected, including personal information and Data Technologies, may be shared with affiliates and manufacturers, and their agents and third party service providers, who will use that information in accordance with their own privacy policies. For example:
    1. If you are interested in a particular listing of a car for sale on our website, information about you may be shared with our affiliates;
    2. We may provide manufacturers, and their agents and third party service providers, with information about you that you provided us;
  2. Our Service Providers. We may engage third parties to provide the services offered through or in connection with our website on our behalf. We require such providers to maintain information about you as confidential and to use the information only to perform the services specified by us in a manner consistent with this Privacy Statement.
  4. Credit Applications. If you apply for credit on our website or via any third party link from our website, it will be necessary for you to provide personal information to complete the application, including your address, credit information and history, employment and other financial information. We may share your application information with our financial partners so that they can process your application and otherwise use it in accordance with their privacy policies, however, we will not use your personal financial information for interest based advertising.
  6. Corporate and Asset Transactions. If we sell all or substantially all of our business or sell or transfer all or a material part of our assets, or are otherwise involved in a merger or transfer of all or a substantial part of our business, we may transfer all information we have collected and stored, including personal information, to the party or parties involved in the transaction as part of that transaction.
  8. Other. We may access or disclose information, including personal information, to:
    1. protect or defend our interests and the legal rights or property of Haystak and our affiliates;
    3. protect the rights, interests, safety and security of users of our website or members of the public;
    5. protect against fraud or for risk management purposes; or
    7. comply with prudent legal practice as we may determine, and applicable law or legal process.

Your Choices

You are entitled to make certain choices about how we communicate with you.

  1. You may choose not to provide personal information, even though that might impact your ability to register or receive a particular product or service.
  3. If you do not want to receive marketing email from our website, you can follow the unsubscribe link provided in those emails.
  5. If you do not want to receive interest-based advertisements, you can opt out as discussed in the "Advertising Networks" section above.
  7. You have a number of choices regarding certain Data Technologies. Most web browsers automatically accept cookies, but you can usually modify your browser's setting to decline cookies if you prefer. You may also render some web beacons unusable by rejecting their associated cookies and disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or opting out at or the website of the technology provider. If you choose to decline cookies or similar technologies, however, please note that certain features may not function properly or at all as a result. You may be able to adjust the use of advertising identifiers on mobile devices through the settings on your device. Finally, if you do not want to use a uniquely generated telephone number, you may choose not to call us.
  9. If you do not want us to use Location Information, you can decline our initial invitation to provide that information, or opt out by changing the location services settings on your mobile device. However, please note that certain features may not function properly or at all as a result if you opt out.           

Your California Privacy Rights

California Civil Code Section 1798.83 entitles California users to request information concerning whether a business has disclosed certain information about you to any third parties for the third parties' direct marketing purposes. California users who wish to request further information in compliance with this law or have questions or concerns about our privacy practices and policies may contact us as specified in the "How to Contact Us" section below.

Online Tracking Policy for California Residents. As of the effective date of this Privacy Statement, there is no commonly accepted response for Do Not Track signals initiated by browsers, therefore we do not respond to them.

Access and Correction

Access to information that we collect and maintain about you may be available to you. For example, if you created a password-protected account within our website, you can access that account to update the information you previously provided. Additionally, if you believe that information we maintain about you is inaccurate, subject to applicable law, please contact us to request that we correct or amend your information.


Our website may contain links to websites not operated by us, as well as third party widgets and applications discussed above. Once you leave our website, we suggest that you review the applicable privacy policy of the third-party website or application. We are not responsible for the content or use of any websites or applications other than on our website or the privacy practices of those websites or applications.


Data Security


We use commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard information about you in our possession against loss, theft and unauthorized use, disclosure or modification. Of course, despite these measures, we cannot guarantee perfect security of networks, servers and databases we operate or that are operated on our behalf.




If you choose to visit our website, your visit and any dispute regarding privacy is subject to this Privacy Statement and our Visitor Agreement, including limitations on damages, resolution of disputes, and application of the law of the state of Georgia.


Updates to this Privacy Statement


We may update this Privacy Statement to provide clarification or notice of changes to our practices. If we make changes, we will revise the date at the top of this Privacy Statement. We will provide you with additional notice of material changes by posting notice of the changes for thirty (30) days before we implement those changes.


Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time. Personally identifiable information will be shared with Lexus Corporate and may be used by Lexus for their own for marketing purposes. Lexus of Tacoma At Fife and Lexus, a division of Toyota Motor Sales, U.S.A., Inc., are nonaffiliated third parties and that the Dealer's web site privacy statement applies only to Dealership web site and not to the Lexus Corporate web site.

Guiding Principles:

Our dealership respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:

Our dealership maintains a strict "no-spam" policy. Subscribers to our e-mail services (or any other feature/service found on our Web site) will not receive unsolicited e-mail messages from us. Our dealership collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Our dealership will not share any information you've provided to us with anyone without your consent other than to provide the service you've requested. At the time you register for any such service, you will be notified of, and asked to consent to, the sharing of your information with any particular third party necessary to the provision of the requested service.

Non-Personally Identifiable Data:

Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Web sites. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Information Voluntarily Provided:

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

Information Collected from Other Sources:

To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you've provided.

Disclosure of Personal Information:

Our dealership understands the importance of your privacy. We collect and maintain the personal information of our consumers for our use and our subsidiaries. We do not sell, rent, or trade consumer information to third parties, other than as described below, and never without your consent. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.

Business Partners:

Our dealership may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (i.e. the E-Mail Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and our partners.


Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers:

In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law/Safety:

Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Web sites, the sites themselves, or the public.

With Consent:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Use of Cookies:

Our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our Web sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our Web sites. The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our Web sites have been designed to take advantage of the use of cookies. Should you configure your browser to decline their use, certain features of our Web sites may not function correctly and you may be required to renter any user IDs and passwords more frequently

Accessing Our Web Sites from Outside of the United States:

If you are visiting our Web site from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links:

Our Web sites contain links to other sites. Our dealership is not responsible for the privacy practices or the content of such Web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our Web sites.


The personal data record created through your registration with our Web site can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums:

Our Web sites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-out Procedures:

You may always opt-out of receiving future communications from our dealership. Our sites allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

Browser-Based Do Not Track:

Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.


Lexus of Tacoma at Fife

1708 40th Ave Crt East
Directions Fife, WA 98424

  • Sales: (253) 922-7100
  • Service: (253) 922-7100
  • Parts: (253) 922-7100


  • Monday 8:30AM - 8:30 PM
  • Tuesday 8:30AM - 8:30 PM
  • Wednesday 8:30AM - 8:30 PM
  • Thursday 8:30AM - 8:30 PM
  • Friday 8:30AM - 8:30 PM
  • Saturday 8:30AM - 7:00 PM
  • Sunday 10:00 AM - 6:00 PM